Digital Content Next (DCN)
网页Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
Overview - Digital Content Next
网页About DCN / Read our Trust Principles. Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
Research - Digital Content Next
网页Research for and about the digital media industry conducted and curated by the trade association exclusively dedicated to the interests of high-quality digital media companies.
Balancing efficiency and authenticity in journalistic use of AI
网页6 小时之前 · Balancing efficiency and authenticity in journalistic use of AI. Consumers and editors alike both use AI and are skeptical of it all the same. However, when used well, AI can allow journalists to do a better job delivering news and information audiences value. Two small letters – AI – are proving major disruptors for the digital news ...
Agenda: 2024 DCN Next: Summit - Digital Content Next
网页The DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...
InContext - Digital Content Next
网页September 17, 2024 | By Rande Price, Research VP – DCN consumer behavior, content consumption, content creation, creators. Incontext Advertising. A recap of week one of US v. Google II. September 16, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads digital advertising, policy, US-v-Google-II. Incontext Advertising.
Get to know Gen Z's media habits - Digital Content Next
网页2021年9月14日 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, …
Five plain truths about AI - Digital Content Next
网页2023年8月24日 · Five plain truths about AI. August 24, 2023 | By Jason Kint, CEO – DCN @jason_kint. “The rise of AI is an existential threat for media companies.”. “The rise of AI is a disruptive opportunity for media companies greater than the Internet itself.”. I overheard both statements in the last week.
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
网页2021年9月13日 · The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement. A 20-minute online survey was conducted among 1,556 respondents aged 16-40 between May 14 and June 5, 2021. Approximately half (792) of respondents fell into the Gen Z demographic, ages 16-24, and the ...
Research Archive - Digital Content Next
网页September 10, 2024. on viewership for the first half of 2024, over-the-top (OTT) consumption grew by 40% year-over-year, highlighting the rising demand for on-demand content. However, as audiences shift from linear TV, offering streaming video-on-demand (SVOD), ad-supported options are increasingly vital for capturing and retaining viewers.