If so, you may have fallen victim to the affect heuristic. The affect heuristic refers to our tendency to make decisions based on emotions, rather than objective data – to make judgments and ...

Maybe you're not a believer in such things, but there is a bit of neuroscience involved in the claim. The affect heuristic involves how we feel and subsequently think: If you're feeling positive, you ...

Affective forecasting, also known as hedonic forecasting, is predicting how you will feel in the future. Researchers had long examined the idea of making predictions about the future, but ...

I write about strategy, leadership and Red Team Thinking. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are already aware of ...

In psychology, your "affect" refers to how you portray emotions – through gestures, your tone of voice, facial expressions, and the like. If you’re happy or upset, people usually can see it on ...

Lisle, Debbie 2016. Waiting for International Political Sociology: A Field Guide to Living In-Between. International Political Sociology, Vol. 10, Issue. 4, p. 417.

Survivorship bias risk means an investor can make a bad decision based on inaccurate data because a company's poorly ...

In the DDM, noisy evidence is accumulated into a decision variable until reaching one of the two bounds, representing commitment to one of two choices (e.g., left or right). In general, the average ...

Ahern, Stephen 2021. 16Affect Theory. The Year's Work in Critical and Cultural Theory, Vol. 29, Issue. 1, p. 273. Mandolessi, Silvana Dhondt, Reindert and Zícari ...