Juniper is the primary flavoring agent in gin, but there are many other botanicals used as well. Distillers use a variety of fruits, herbs, and spices such as citrus, anise, angelica root, rosemary, ...
The classic Negroni stars Campari — the deeply bittersweet, orangy and herbal aperitivo — mixed with equal parts sweet vermouth and dry gin, and was purportedly invented by Count Camillo ... a liqueur ...