The retailer is offering a discounted selection of Thanksgiving foods starting earlier in the season than it did in 2023 — and says it will charge less for the bundle.
With a new measurement model set to be released in Q4, the grocery company spoke to how IAB’s standards from a year ago have bolstered accountability in the retail media space.
The federal agency’s attorneys highlighted how the deal would impact local communities while the grocers’ lawyers said the agency was out of touch with the realities the industry and shoppers face.
The grocery giant and the consumer food company are co-investing in farms adopting regenerative agriculture practices in key ingredient growing regions.