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MediaPost
5 天
Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media ...
MediaPost
10 天
News Corp Estimates A $9M Loss If It Had Switched From Google Ads
"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day ...
MediaPost
12 天
Brach's Candy Corn Wants To Take You To Bed
The company is wooing its autumn-loving superfans with an orange, white and yellow suite at two Great Wolf Lodge resorts.
MediaPost
5 天
Wendy's Names New SVP, U.S. Operations
Mary Greenlee joins Wendy's after spending over five years at Subway, most recently serving as VP of field operations.
MediaPost
9 天
Google Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...
MediaPost
13 天
Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
Small business owners have concerns about possible outcomes of Google's DOJ antitrust trial set to begin Monday. Some believe ...
MediaPost
10 天
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
11 天
Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberately minor -- changes are reshaping the 30-year ...
MediaPost
11 天
Automotive National TV Spending Increases 6.1%
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
2 天
'Golden Bachelorette' Ready To Set Sail For Love
“Golden Bachelorette” Joan Vassos searches for love on terra firma, but the above photo revives memories of “The Love Boat,” where love was exciting and new. He’s not Captain Stubing, but eligible ...
MediaPost
8 天
The Games Planners & Buyers Don't Play
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...
MediaPost
1 天
The Search For Truth In Advertising
My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.
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