We have appointed Cat Leaver, Head of Brand and Global Marketing and former Director of Brand Scotland, as our new Director ...

A holiday spent in Scotland offers numerous reasons that justify it as a consistently excellent destination choice. Think of the richness of our landscape, the history and culture of our cities, and ...

Botanical gardens, woodland trails and country parks can help the visitor economy to blossom into the autumn, according to ...

The premier Scottish cultural event will be held between 11-19 October 2024, and the people of Oban and its surrounding areas ...

The UK Government has announced the next phase in the roll out of Electronic Travel Authorisations (ETAs). An ETA gives ...

Launched in 2021 by Opportunity North East (ONE) to grow food tourism in the region, Provenance Festival is now delivered by ...

Explore further data and graphs for tourism in Scotland on tourismobservatory.scot.

Our UK market represents a significant proportion of the visitors Scotland welcomes each year. We aim to understand more about who they are, how they behave and their visit preferences. This can offer ...

Inclusive tourism ensures that all visitors can have a great time without any barriers or restrictions. It will improve the tourism experience for a wide range of customers who may need specific ...

Visitor interest in areas such as ancestry, Gaelic, cycling and sustainability is growing. There are real opportunities for Scottish businesses to connect with new audiences to promote their services ...

Insight on tourism in Ayrshire and Arran is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research. On this page, you will find key ...

In general, we find that visitors are very positive about their holiday or short break experiences, given the level of time, planning, and cost they have invested to personalise their trip. 71% of ...