To learn more about how brands and platforms work with influencers, we spoke with Jennifer Li, CEO of MuseFind, and Tom Glazer, President of GiGi New York, a New York City based handbag company.

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. “When ...

Foundational to the campaign was the Behind the Brands company scorecard, which measured the strength of companies’ sustainability and human rights policies and commitments. Making commitments is only ...

Carrie Watts dreams of escape from the bustling city and of a return to simpler times in her beloved Bountiful, Texas. She sets out on a risky journey to her beloved hometown, with her family in ...

Our top-rated air conditioner brand for 2024 is Lennox. We rated the company 4.9 out of 5 stars due to its energy efficiency features, varying unit sizes, and solar-powered options. It also offers ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

These 4 brands have had long lives—here’s how they’ve stayed relevant JanSport, Pepsi, OkCupid, and Cargill are being recognized for their longevity as part of Fast Company's Brands That ...

The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products, including Clorox bleach, Glad trash bags, Hidden Valley dressings and Burt’s Bees lip ...

These are the eight best water heater brands for shoppers to choose from. With a focus on sustainability, Rheem’s catchphrase “A Greater Degree of Good” showcases the company’s commitment ...

Includes reviews of Kentson Car Company from DealerRater. Want to share your experience with this dealership? Keith and Ian were fantastic! I really appreciate that they care about my time and ...

He says the company’s market strategy has kept TELUS Digital ahead of its clients’ changing needs for digital transformation and high-tech services, as well as changing consumer expectations ...

The community includes customers aligned with the company, its brand promise and what it stands for. Schaefer writes in his introduction, “Helping a person belong to something represents the ...