The country’s phenomenal reach is called hallyu, a Chinese term coined in the late ’90s that translates to “Korean wave.” It’s used to refer to the global growth in popularity of Korean culture, ...
says the Korean wave, or "hallyu", began in the 1990s and spread to more Asian countries in the 2000s but Korean artist Psy's global hit song Gangnam Style catapulted K-pop onto the global stage.
The Korean Wave at the V&A on September 21, 2022 in London, England.(Photo credit should read Wiktor Szymanowicz/Future Publishing via Getty Images) “We want our audience to engage and feel the ...