Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions. This blog post offers quick, to-the-point holiday recommendations and ...

Microsoft Advertising and InMobi have curated comprehensive insights in a new report—Ramadan in the Digital World: The Marketer’s Manual. Hear from our partners at InMobi on how brands can maximize ...

India's festive season is a truly unique time of the year, sparked by the sheer number of vibrant festivities that fall from September to December, creating an extended retail peak unlike any other in ...

The wait is over! The finalists for the 9 th annual Microsoft Advertising Partner Awards are in! Year after year, we’re in awe of the extraordinary work coming from our agency, channel, supply, and ...