The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation ...
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand. We spoke with Andjelic about her vision and strategy for ...
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more. Chief Marketer launched its inaugural Marketers on Fire LinkedIn ...
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. The 2024 American Advertising Federation Hall of ...
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, ...