The MENA Power List 2024 - Campaign Middle East
网页4 小时之前 · Anup Oommen. C ampaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say.
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网页Creativity to transform these Saudi industries. Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled a power-packed roster of creative marketing specialists as part of it.
Key trends that will shape mobile app campaigns in 2025
网页4 小时之前 · Key trends shaping the future of CPA. 1. Value-based bidding strategies. CPA campaigns are increasingly centered on value-based bidding strategies, where advertisers focus on driving actions that deliver long-term value to businesses. Instead of aiming for high install volumes, marketers now prioritise users who are likely to make in-app ...
Impact of effective internal communication - Campaign Middle East
网页7 小时之前 · For communication to be effective, employees must feel that it is safe to express their thoughts, ideas, and concerns without fear of retribution. Creating a safe environment for communication involves establishing clear guidelines on respect and confidentiality, as well as modelling the right behaviours from the top down.
Tailwind announces full availability of IAS’ attention measurement ...
网页7 小时之前 · Tailwind EMEA, the leading marketing technology consultant and integrator, has announced the full availability of IAS Quality Attention measurement product in MENA through its exclusive regional partnership with Integral Ad Science (IAS), a global leader in media quality measurement and optimisation.. The product launch marks a significant step forward for local marketers, offering a ...
Personalisation through creativity: ‘The stories we tell define us’
网页7 小时之前 · Aramex’s ‘The Undelivered’ In the evolving landscape of e-commerce and digital transformation, brands are caught in a fascinating paradox. On one hand, the digital age offers boundless opportunities for creativity in advertising. On the other hand, the overwhelming reliance on data and algorithms threatens to strip marketing of its very soul: the human touch.
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网页Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
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WARC reveals Effective 100 Rankings 2022: the world's most …
网页2022年3月18日 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]