Federated Learning of Cohorts - Wikipedia
网页Federated Learning of Cohorts (FLoC) is a type of web tracking. It groups people into "cohorts" based on their browsing history for the purpose of interest-based advertising. [1] [2] FLoC was being developed as a part of Google's Privacy Sandbox initiative, [3] which includes several other advertising-related technologies with bird-themed names.
如何评价 Google 推出的 FLoC 技术及 Chrome 内置的 ... - 知乎
网页2021年5月17日 · FLoC 的工作原理是监视你的浏览记录，为访客的汇总行为分配一个 ID，然后将具有类似浏览行为的浏览器分组在一起。 这些群组的数据称为同类群组，然后用于向人们展示针对性更强的广告。 Google 已将此技术内置在最新版 Chrome 浏览器中，且自动为数百万用户开启了此跟踪程序。 这造成了新的隐私问题：任何能够以其他方式（例如提供“使用 Google 登录”服务）来识别用户的公司，都可以将从 FLoC 中得到的信息与用户的个人资 …
What’s Google FLoC? And How Does It Affect Your Privacy?
网页2021年5月9日 · The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name. It aims to give advertisers a way of targeting ads without exposing details on...
Google Chrome FLoC: how it replaces cookies and what it means …
网页2021年3月30日 · Google’s Chrome browser is beginning an online trial for its cookie replacement for ad tracking. It’s called FLoC and the way it works is incredibly complicated and incredibly important for ...
A Complete Guide To Google FLoC – What it Does and How it …
网页2024年6月24日 · FLoC is the newest user tracking and advertising model introduced as part of Google’s Privacy Sandbox initiative. Its central feature is its – claimed – ability to ensure user privacy, continuing to provide interest-based advertising. This guide explained in detail what FLoC is, including how it works and claims to improve consumers ...
FLoC | Privacy Sandbox | Google for Developers
网页2021年5月18日 · FLoC provides a privacy-preserving mechanism for interest-based selection of ads and other content. As a user moves around the web, their browser uses the FLoC algorithm to work out its "interest...
Building a privacy-first future for web advertising - The Keyword
网页2021年1月25日 · Federated Learning of Cohorts (FLoC) proposes a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s web history private on the browser.
Google FloC Explained: A Guide for Marketers - Search Engine …
网页2021年6月3日 · As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare.
Overview of Topics API | Privacy Sandbox - Google Developers
网页2024年9月11日 · For 50,000 top sites, the Topics API implementation in Chrome uses a manually curated, publicly available override list to map hostnames to topics. For other sites, the Topics API uses a machine...
How to take part in the FLoC origin trial - Google Developers
网页2021年3月30日 · Federated Learning of Cohorts (FLoC) provides a privacy preserving mechanism for interest-based ad selection. This article explains how to take part in the FLoC origin trial.